by Dušan Cvetković
Dušan Cvetković
Published April 17, 2024

As architects, we always strive to blend innovation with practical design. NBBJ stands out as a firm that excels in marrying these concepts, thanks to their groundbreaking approach.


This post will explore NBBJ's innovative strategies that address both aesthetic and functional needs of modern architecture. Discover how empathy and environmental stewardship shape the buildings of tomorrow!

Key Takeaways

  • NBBJ started in 1943 and has become a top global design firm, known for its human-centered and eco-friendly approach.

  • The firm's projects like the Amazon Headquarters' biospheres, Tencent's Headquarters, and Samsung’s Silicon Valley Office show innovation in sustainable design.
  • Leaders at NBBJ prioritize empathy and research which leads to award-winning designs that improve life for people and businesses.
  • Designing quick-to-set-up clinics during the pandemic shows how NBBJ addresses immediate challenges with creative solutions.
  • Their latest projects aim for zero emissions and promote car-free living, pushing urban development towards sustainability.
Sports Center in Hangzhou, China

© Shao Feng / via ArchDaily

Company Overview

NBBJ is a global architecture and design firm renowned for its commitment to innovation and human-centered approach. Discover the firm that has been shaping skylines and fostering community since its inception in 1943, continuously pushing the boundaries of architectural excellence under the guidance of visionary leaders.

Company ID

Website

nbbj.com


Founded

1943


Headquarters

Seattle, USA


Company size

501-1,000 employees

AUB Medical Center

© via NBBJ

History

NBBJ started shaping spaces back in 1943. This architectural firm has guided organizations to flourish for over 80 years. Its long journey has made it one of the most influential names in design consulting.


With deep roots, NBBJ stands as a pioneer in building solutions that go beyond just structures. The team at this firm believes in creating environments that transform how people live and work.


They have set standards for workplace design and urban development across the globe.


Their legacy is built on a foundation of environmental sustainability and innovative thinking. Every project is a chance to bring collaboration into reality, helping corporate clients achieve their visions through thoughtful architecture.


Through decades, NBBJ's global reach has expanded, yet its commitment to excellence remains unwavering. Buildings designed by them are not just places; they are experiences crafted with empathy and foresight.

Rupp Arena

© via NBBJ

NBBJ's evolution and key figures

From its founding moments to a global force, NBBJ has journeyed through an impressive evolution. Key figures at the firm have driven this growth and innovation. In 1943, the company began with a focus on community projects. It has since expanded into a variety of sectors.


Steve McConnell, as managing partner, emphasizes collaboration and breakthrough designs. Jonathan Ward, a partner at NBBJ, is known for his ability to blend space and light in innovative ways.

The firm's reach extends across the world with 12 creative capitals, showcasing its vast influence. Over 800 professionals contribute to NBBJ's diverse projects that merge architecture with other disciplines.
Their collective efforts have earned the firm more than 1,000 awards from design and business groups.

Leaders at NBBJ prioritize sustainable practices in their architectural plans. Community-focused designs reflect NBBJ’s commitment to serving societal needs through architecture.

Pauley Pavilion

© via NBBJ

Main Characteristics of NBBJ's Architectural Style

NBBJ's architectural style emerges from a deep-seated commitment to human-centric and environmentally responsible design, leveraging cutting-edge research and innovation to create spaces that resonate with people and place.


This ethos of designing for health, community, and sustainability is the bedrock upon which NBBJ constructs not only buildings but lasting impacts on urban landscapes.

Meridian Center for Health

© via NBBJ

Empathy, research, and innovation

NBBJ architects start by listening. They dive deep into the client's world to understand their needs and goals. This client-centered approach involves emotional understanding and cultural sensitivity.


It helps create designs that truly reflect the values of those who will use the space.


Their process is driven by curiosity. They keep asking "what if?" and "why?" to push boundaries. Empathy guides them to explore different angles, while research leads to innovative solutions.


Every NBBJ design aims to improve life for people and make businesses better through transformational architecture.

Hangzhou Sports Park

© via Dezeen

Notable Projects

Explore how NBBJ has reshaped urban landscapes and corporate campuses with groundbreaking designs that redefine the intersection of form and function. Let’s delve into their innovative portfolio.

Columbus Metropolitan Library Dublin Branch

© Chuck Choi / via ArchDaily

Amazon Headquarters, Seattle

NBBJ transformed Seattle with the Amazon Headquarters—a vision of sustainable architecture. They used innovative design to connect people with nature inside bustling urban development.


The result is an eco-friendly construction with three unique glass domes known as biospheres. These structures create a green space where employees can work surrounded by plants.


The Amazon Headquarters showcases NBBJ's commitment to environmental sustainability. They joined forces with the company in their Climate Pledge, promising a greener future for corporate headquarters worldwide.


This landmark stands out not just for its beauty but also for its role in pushing workplace design forward into new realms of sustainable development.

Amazon Headquarters, Seattle

Next, consider Tencent's Headquarters in Shenzhen, another project by NBBJ.

Tencent's Headquarters, Shenzhen

Tencent's headquarters in Shenzhen stands as a testament to NBBJ's innovative architectural approach. The building is a towering example of how sustainable design can be integrated into corporate headquarters.


Its vertical campus style encourages employee interaction, fostering a collaborative work environment.


The structure addresses urban development challenges by blending efficient space use with environmental consciousness. Inside, open workspaces and green areas promote a healthy balance between productivity and relaxation.


This project reflects NBBJ’s commitment to shaping the future of urban infrastructure through architectural innovation.

Tencent's Headquarters, Shenzhen

© via NBBJ

Samsung's Silicon Valley Office

Samsung's Silicon Valley Office is a standout work of architecture by NBBJ. This office was made to boost innovation and collaboration among Samsung’s research and development teams.


Inside, the design encourages teamwork with open spaces and interactive areas. Light floods in through large windows, energizing the people inside.


The exterior reflects NBBJ's modern approach to design, blending with Silicon Valley’s tech-forward scene. The building earned awards for its creative use of space and technology-friendly features.


It serves as a model for how offices can foster creativity within fast-evolving industries like tech. Samsung benefits from an office space that matches their global reputation for leading-edge products.

Samsung's Silicon Valley Office

© Tim Griffith

The Gates Center for Computer Science, Pittsburgh

Shifting from corporate to educational realms, NBBJ's design prowess takes form in the Gates Center for Computer Science in Pittsburgh. This cutting-edge facility stands as a beacon of computer science research and education.


It features a modular building design that allows for adaptable spaces within. The Center resonates with NBBJ's signature innovative architecture, addressing today's dynamic urban infrastructure needs.


The Gates Center not only serves as a hub for developing future tech leaders but also embodies the firm’s empathy-driven and research-oriented approach. Each space within is crafted to foster collaboration and discovery among students and faculty alike.


Here, interior layout flexibility meets state-of-the-art amenities, providing an optimal environment for breakthroughs in computer science.

The Gates Center for Computer Science, Pittsburgh

© Ed Massery

Recent Projects

Discover how NBBJ is shaping the future of architecture through cutting-edge recent projects that push the boundaries of design, function, and environmental sustainability.

Northside Library

© Chuck Choi / via ArchDaily

Cambridge Cancer Research Hospital

NBBJ designs the Cambridge Cancer Research Hospital with a fresh approach. They focus on creating spaces that support both medical breakthroughs and patient healing. Their design reflects an understanding of patients' needs, making care environments comforting and inspiring.


The hospital will set new standards in healthcare architecture, aiming for zero emissions in its operations. It features sustainable systems and materials, reducing its carbon footprint while promoting community health initiatives.


This project showcases NBBJ's commitment to environmental stewardship in building innovative treatment centers.

Cambridge Cancer Research Hospital

© via NBBJ

Net City, Shenzhen

Net City in Shenzhen stands as a testament to NBBJ's commitment to sustainable architecture and smart urban planning. This car-free district, designed for Tencent, stretches over 2 million square meters, focusing on environmental design and community engagement.


Green spaces intertwine with work areas, homes, schools, and entertainment - all accessible by foot. The city is a blueprint for future urban development where people can live harmoniously without the need for cars.


The project places high importance on social responsibility and innovation in design. It reflects NBBJ's vision of initiating environmental change while keeping clients' needs at the forefront.


Spaces are crafted not just for work but also to enhance well-being and foster connections among residents. Net City serves as a collaborative approach in creating vibrant communities within an urban setting that prioritizes sustainability above all else.

Net City, Shenzhen

© via NBBJ

Nanjing Eco Hi-Tech Island

NBBJ's Nanjing Eco Hi-Tech Island, known as the Xin Wei Yi Technology Park, is a beacon of sustainable urban development in China. Situated on an island in the Yangtze River, this project encompasses nine buildings designed with an integrated, environmentally conscious approach.

 
The park serves as a hub for high-tech innovation, featuring mixed-use spaces that foster economic advancement and sustainable development. Key sustainability features include passive cooling, daylight harvesting, and extensive green spaces, aiming to reduce energy and water usage significantly.

 
The design draws inspiration from local landscapes and traditional Chinese architecture, incorporating elements like "light cannons" for natural illumination and roof gardens to mitigate water runoff. This project showcases NBBJ's commitment to smart eco-urbanism, prioritizing both people and the planet.

Nanjing Eco Hi-Tech Island

© Terrence Zhang / via ArchDaily

Impact

NBBJ's work changes cities and lives. Their designs make spaces better for people, the environment, and businesses. They create buildings that blend with their surroundings yet stand out as landmarks. This firm has shaped skylines around the globe.


Their green design choices lead to healthier living. NBBJ's planning always considers sustainability important for our future. Projects like shadow-free skyscrapers show how they mix innovation with climate action.

Thermal Energy Center

© via NBBJ

These efforts help reduce a building’s carbon footprint.


Innovative projects by NBBJ tackle today's challenges too. They built quick-to-set-up clinics that sped up vaccine delivery when it mattered most. Designs like these show NBBJ doesn't just follow trends – they lead them, helping everyone adapt to new needs fast.

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About the Author

Dušan Cvetković is a professional architect from Serbia and official Authorized Rhino Trainer with international experience in the industry. Collaborated with numerous clients all around the world in the field of architecture design, 3D modeling and software education. He's been teaching Rhinoceros3D to thousands of architects through How to Rhino community and various social media channels.